My idea question is what other ways are there for communication between news organizations and their community.  That is when I found an article titled "7 ways to make news sites more social"  written by Vadim Lavrusik.   http://mashable.com/2009/09/15/social-news-sites/

"Journalism is supposed to be a conversation, but often news websites don’t provide the tools for that conversation to take place."

With saying this quote, there are ways to avoid such a thing.  It is now possible to instantly comment on posts, blogs, video, etc.  This provides a form of communication.  This way the individual who made the post can see what the viewers think and feel about the piece.  I believe that there should be more ways to do this.  That is why my question came to be. 

The seven ways to make news sites more social include:
"'Connect with us' links and directory."
I agree when the article says that several links on websites are hidden and with this being the case then the viewer of the site finds it more difficult to find information that he/she needs or wants.  This is failed communication on the publishers side.

"Twitter Streams and Showcased Tweets."
This part of the article discussed how links to Twitter and Facebook are common forms of communication.  This is also the most popular form of communication right now and almost every site a viewers sees there is a Facebook or Twitter link somewhere.

"Live Blogging."
This way readers can get the information right as it is being said and can post comments instantly.

"Creating a Social News Network."
It is recently that viewers are allowed to register from their Facebook accounts to Websites of their choice allowing viewers to have a wider range of access to that particular Website.

"Social Share Buttons."
The article suggests that their be more Share Buttons used on websites rather than the most popular such as Facebook or Twitter.  These special buttons could also include "Blogger, Mixx, Myspace, Wordpress," and etc.

"Enable Social Commenting."

and

"Utilize User-Generated Content." 
Basically, take advantage of what you can use to help communicate with viewers.